During the economic recession, many business owners are struggling to keep their businesses alive in the hope that the economy will soon turn around and consumers will starting spending money with confidence once again.
When the economy will turn around is anyone’s guess but, for the average business owner, they have to keep on searching for ways to grow their business during this time of economic uncertainty or risk going out of business.
Local Promotion
One of the most popular ways to promote a local business over the last 10 years has been with the use of sign spinners. How does it work? A business owner hires someone to hold a sign and then places that person on a street corner near their business. During the time that the sign spinner is standing out on the corner, spinning their sign, they will attract the attention of motorists and generate more walk in customers for that business.
Business owners can take this promotion strategy a step further by having their sign spinner dress up in a costume that ties into their type of products or services. If the right costume can’t be found for the sign spinning promotion then, timeless costumes should be used. Costumes like Batman, Superman, Spiderman, The Hulk or Wonder Woman are all timeless costumes that almost everyone knows and enjoys.
Printed Promotional Items
Another popular form of business promotion is using printed promotional items, such as promotional sports bottles, to give away to existing and new customers. This form of promoting a business is highly effective because, a promotional item has a longer “lifespan” than other traditional methods of advertising and also because, promo items are used on a daily basis.
The key to success with using printed promotional items is for a business owner to choose items that their prospect or customers would want to use every day. Items like coffee mugs, pencils, pens, notepads and tote bags are all great examples of printed promotional items.